ModCloth – A Case Study

ModCloth is a unique online retailer specializing in fashion from hundreds of independent designers in a full range of sizes. The company offers a remarkable assortment of fashion and decor that is sourced and styled in close collaboration with its passionate community of customers. Founded right out of high school by sweethearts Susan Gregg Koger and Eric Koger in 2002, ModCloth now has over 450 employees helping to fulfill the company’s mission to change the way fashion is discovered, developed, and delivered in the digital age. ModCloth is backed by Accel Partners, First Round Capital, Floodgate, StubHub founder Jeff Fluhr, and Norwest Venture Partners. For more information, visit